Perfectly competitive markets
Characteristics
- Many buyers and sellers, all of whom are so small in relation to the market that no individual buyer or seller has the power to influence the equilibrium price/quantity
- but a collective action taken by many buyers or sellers will have an impact
- All sellers sell identical products or services
- buyers don’t care about who they buy from; they only care about price → sellers cannot raise prices without risking loss of customers
- the risk is that prices decline when taking products to market (“price takers”)
- farmers combat this through grain storage – temporary storage of grain to sell when the market improves
- watch this youtube video
- There are virtually no barriers to entry or exit
- they can leave markets that are no longer profitable
- can easily employ resources elsewhere
- easy access to labour, capital, other resources necessary to enter market
- Buyers and sellers are well-informed
- sellers know if there are better ways of doing things/better opportunities elsewhere
- buyers know where the prices are lower
- every buyer pays and every seller charges the same market price
- information on prices travel costlessly and instantly → buyers know if prices are lower elsewhere
- buyers will buy from the lowest price
- no seller or buyer is big enough to influence the market price
- all sellers sell an identical good or service
Concept Check
Thinking time
Are petrol stations and/or agricultural markets perfectly competitive?
- my attempt: Neither – big corporations dominate both and decide prices for us
- answer: Agricultural markets are closer
- coffee, sugar, wheat are traded in exchanges with centralised market prices
- brokers, sellers, buyers have transparent prices
- they approximate perfectly competitive markets closely
- BUT some agricultural products are industrial → some buyers have more bargaining power than others
- e.g. star anise has high demand becaause of Roche, which makes the Tamiflu vaccine
- big buyer → lower prices for them → not perfectly competitive
- e.g. star anise has high demand becaause of Roche, which makes the Tamiflu vaccine
- wheat as a perfectly competitive market held truer in the days of family farms than massive agricultural industries
- there’s lots of “apples”, which makes the market not homogenous – unlike copper or gold
- even accounting for similar locations, brands have different prices
- buyers believe petrol brands are distinct, maybe because of advertising
- coffee, sugar, wheat are traded in exchanges with centralised market prices
- petrol stations are retail stores, and retailers have different prices based on location
- in a perfectly competitive market, products are identical and buyers buy based on the lowest price (aka best value for them)
- almost no real market satisfies the assumption
- BUT predictions are still useful
- it’s a good benchmark for other markets
- Demand & supply analysis can be used for markets close to perfectly competitive